Selling a company

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Selling your company is a strategic process that requires thorough preparation and careful execution. At B2 Transmission, we guide business owners through every stage of the business sale process — from the initial Valuation to negotiation and final signing — all while ensuring complete confidentiality and seamless coordination.
Our mission is to optimise your sale by identifying the best opportunities and Structuring a profitable transaction that maximises the value of your business.

  • Listening to and understanding your needs and ambitions
  • Conducting a full pre-sale diagnosis and recommendations
  • Performing accurate Valuation or identifying potential value enhancement
  • Vendor Due Diligence
  • Crafting a compelling sales pitch and identification of the “best buyer”
  • Researching, contacting and putting you in touch with potential buyers
  • Conducting Due Diligence on selected buyers
  • Structuring the transaction
  • Leading negotiations and contracts

Thanks to our expertise and our network, we can help you sell your business in the best possible circumstances, making sure that the process runs smoothly and remains confidential.

Selling a business: the different stages

We listen to you
Before taking any action, we dedicate time to understanding your project, objectives, and any restrictions. A successful business sale is based on an in-depth analysis of your situation, allowing us to define a suitable strategy. Our team works with you to clarify expectations and propose tailor-made solutions. Together, we’ll set the targets and identify the most effective approaches to ensure a smooth and successful sale. With our expertise and listening skills, we optimise every stage of the sale process.
Pre-sale diagnosis
Rigorous pre-sale preparation is essential for maximising your business’s value. We conduct a comprehensive diagnosis that covers the financial, operational, and strategic aspects of your company. This analysis helps us anticipate potential issues, identify areas for improvement, and leverage the strengths that will appeal to potential buyers. Our approach aims to optimise your market positioning and attract competitive bids, ensuring a seamless transition.
Valuation
Accurately assessing the value (Valuation) of your company is a key stage in a successful sale. We evaluate your company’s financial performance, operational efficiency, competitive positioning, and growth potential to establish a precise Valuation. By identifying key value drivers, we enhance your sales pitch and make your business more attractive to potential investors. This ensures you receive offers that reflect your company’s real worth.
Vendor Due Diligence
Anticipating the buyer's expectations is crucial to securing a successful sale. We perform a detailed Due Diligence analysis to identify strengths and weaknesses that need to be addressed before the sale. This proactive approach mitigates negotiation risks and accelerates the process. By ensuring transparency and reliability, we reassure potential buyers and help optimise the terms of the sale.
Sales pitch and identification of the “best buyer”
We craft a powerful sales pitch that highlights your company’s strategic advantages. Our analysis ensures that we target the most relevant buyers—whether investors, buyers, or companies seeking growth opportunities. Thanks to our personalised approach, we maximise your chances of closing a profitable sale that meets your objectives.
Identifying and putting you in touch with potential buyers
Leverage our network and expertise to identify suitable buyers for your business. We perform a thorough search to select potential purchasers that align with your company’s needs. Each buyer is assessed based on their financial capacity, strategic vision, and plans for your business. We ensure that the process of initiating contact is confidential and structured, ensuring the best possible conditions for the sale.
Conducting Due Diligence on selected buyers
We gather and supply essential information for buyers in a controlled way, ensuring that it is shared securely. Our role is to support buyers in their analysis and to anticipate their questions so as to minimise the risk of any obstacles to the sale. By making sure that communication runs smoothly and highlighting your company’s strengths, we help to speed up decision-making and boost investor confidence.
Structuring the transaction
A well-structured transaction ensures an optimised and secure sale. We assist you in choosing the best financial, legal, and tax options for your situation. With our expertise, we tailor the structure of the transaction to align with your goals, maximising the outcome of the sale. We make sure that all stakeholders' interests are aligned to ensure a smooth transition.
Negotiations and coordination
Our experts lead negotiations to protect your interests and secure favorable terms. We coordinate with various parties involved—lawyers, accountants, and investors—to ensure that every step of the process proceeds seamlessly. Our mission is to optimise the transaction and secure all contractual commitments until the sale is finalised. Thanks to our strategic support, you can be confident that the entire process is under control and will run smoothly.

Schedule an appointment with one of our experts or send us a message here

B2 Transmission is a certified partner of the “Chèques-entreprises” “Transmission” programme.
We are recognised for our ability to advise and support businesses when they are selling a business.

What our clients
say

Testimonials

Christophe Quevi
Christophe QueviEradication
Adrien
AdrienProgarden
« Thank you so much, Bryan, for your help in finalising this funding for us! Your continued support throughout the process was invaluable and of the highest quality! »
Xavier Sahyoun
Xavier SahyounEnfoil
« B2 Transmission truly is a one-stop shop, providing service that goes far beyond just a basic “business transfer.” From experience, I highly recommend them. »
Dominique Coster
Dominique CosterEnfoil
« Bryan and his team are always by your side, truly on your side, to advise you through even the most complex cases. Whether it’s legal, contractual, technical, or business-related, Bryan brings extensive experience that he’s happy to share. An excellent partner I highly recommend. »
Dominique Coster
Dominique CosterEnfoil

Key points

Selling a business depends on a number of strategic factors.  

  • Is the economic climate favourable?

Sale prices fluctuate to some extent with the economic climate. A buoyant economy, a large number of buyers and advantageous financing conditions can create the ideal opportunity to sell at the best price. However, the economic climate is not everything: a well-prepared and valued company can always find a buyer at a price that matches its strengths and opportunities.

  • Are you ready to sell?

Beyond the financial side of things, selling will have an impact on your holdings, your partners and your family. Make sure that all these elements are aligned.

  • Is your company attractive?

A viable business model, solid prospects and optimised organisation are essential if you are to sell quickly and profitably.

Good preparation maximises the value and speeds up the sale. Let’s talk.

Selling a business generally takes 6 to 24 months, from preparation to completion.

  • Preparation: 3 to 18 months, depending on the needs identified during the initial diagnosis.
  • Negotiations: around 6 months to find the right buyer.

Selling too quickly can compromise value and limit options. Rigorous preparation is essential when it comes to getting the best price and the right buyer.

Plan ahead to maximise the success of your sale.

There are two main ways to sell a business:

  • Share sale: transferring a company with its liabilities and assets.
  • Asset sale: selling the assets without the debts.

It is also possible to sell just part of the business: demerger, transferring a branch, selling a customer base etc. Every situation is unique, and there is a tailor-made solution to suit you.

Potential buyers fall into three categories:

  • “Strategic” buyers: As a competitor, client or supplier, they know your sector well and will benefit from synergies. They will be experienced and are often supported by a team specialising in acquisitions.
  • “Financial” buyers: These could be investment funds, Private Equity firms or family offices, and they are looking for great returns through complex financial arrangements. They may know how to proceed with an acquisition, but they will need a solid management set-up to execute their strategy.
  • Entrepreneurial buyer: Less experienced but highly committed, they will become involved in the company once they have bought it: they see the purchase as a career project and a long-term investment.

Identifying the right buyer is key to optimising your sale.

Selling a business is a discreet, carefully controlled process.

Depending on what kind of strategy you adopt, the sale might be advertised to a selection of potential buyers, particularly for “strategic” or “financial” sales. It might also rely on anonymous advertisements posted on specialist platforms.

The process includes several key stages: the gradual disclosure of information under a confidentiality agreement, the formulation of a non-binding and then a binding offer, and finally the signing of a sale agreement.

Selling a business is as much a science as it is an art. There are many legal, tax and financial risks involved, and the only way to avoid the pitfalls is with expert negotiating skills.

Using a broker to sell your company involves two types of costs: 

  • The fixed costs, known as the “retainer”, cover the initial planning diagnosis, and the total amount will vary depending on the complexity of the project.
  • Variable costs, or success fees, are calculated as a percentage of the selling price and depend on the size of the company, which sector it is in and how ready it is to be sold.

A business broker will support you throughout the sales process and help you to:

  • Analyse your own and your business’s situation.
  • Prepare for the sale.
  • Define the best strategy: choose potential buyers, add value and hone your sales pitch.
  • Maximise your chances of finding a solvent, committed buyer.
  • Oversee the process: confidentiality, legality, coordination of experts (tax specialists, lawyers).
  • Coordinate the sellers, if there are several stakeholders, to eliminate any obstacles.

Selling a business is a demanding process, requiring both technical and human expertise. An experienced broker will make the process run more smoothly.

There are several government subsidies that can reduce the financial burden:

  • In Wallonia, business vouchers (“chèques entreprises”) can cover up to 75% of the costs of the sale (up to a maximum of €20,000)
  • In Brussels, business sale incentives (“primes cession-reprise”) can cover up to 60% of the costs of the sale (up to a maximum of €12,500).

Additionally, 1819 (or 1890), Wallonie Entreprendre, BECI, AKT-CCI and UCM have specialist departments that can help you make the right choices.

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